How Will Today's Marijuana Businesses Compete In The Market?
It’s no surprise that we have become a visual society that demands instant access to information. Which is why it's imperative to keep your savvy customers in mind when developing a company branding.
Some owners will tell you, they just don’t have the time, resources or budget to invest in marketing materials and plan on continuing as they always have. But in today's economy and technology driven age, can your business really afford not to change with the times?
Medical and recreational marijuana dispensaries and legal marijuana related businesses using an outdated website and/or poorly designed marketing materials are giving their competition a marketing advantage.
Let’s face it, word-of-mouth used to be the best form of marketing, but times have changed drastically. Both technology and laws have quickly reshaped the way we do business in the industry. Most consumers find and focus on vendors who offer website interaction, a social media presence and professional marketing materials.
Colorado and Washington are the only two states so far to have passed voter initiatives fully legalizing marijuana for recreational use. And with so many other states legalizing medical marijuana there is a big buzz for potential new growth in the industry.
As the laws continue to change and legalize the use of marijuana in other states, the industry will continue to grow, bloom and blossom. Which will quickly force existing dispensaries and industry related companies to change their marketing ways or risk becoming extinct. In order to compete with cannabis companies that offer the same quality of products and services, it is imperative that a business demonstrates a strong professional presence. Lack of a consistent design and company branding reflected across all platforms of media could be detrimental to the their success.
Even Websites Have Become Extinct
The extinction of what websites once were, began only a few years ago. Since then companies who choose not to invest or move forward with today's technologies have sadly begun to fall behind. And their competitors have taken control of the market. Nowadays it is imperative that businesses stand out and be seen by potential customers with a real online business website that interacts with the viewers needs, while collecting their information for future interactions. We give businesses a fighting chance by offering a variety of creative media services.
Our clients hire us to provide insight on marketing tactics and strategies to compete with their business rivals, increase website traffic and generate leads. We are able to direct our attention to our clients business needs and find real world solutions to capture their customers attention. Ck2design can give your business a fighting chance.
Ck2design has more than 27 years experience in the graphic design field and has exclusively worked with professional businesses for over 15 years.
Being a Adobe Business Catalyst Premium Partner means Ck2design can offer your company a real online business solution that goes beyond a typical website. Our sites host many tools and applications for building and managing real online businesses. Content Management, Turn-key eCommerce, Customer Database, Built-in Email Marketing, Reporting & Analytic and much more.
We spend time with our clients and learn about them, their business and market to create concepts that translate across multiple types of platforms such as traditional marketing media, online videos, social media networks, photography, graphic design, motion graphics, company identity branding, trade show and events graphics and marketing collateral.
Your company needs a real online business in order to keep up with today's technologies and your competitors. Ck2design can help you get there in full force. Working to find solutions that work best to help your company be as successful as possible with response media online businesses and complete marketing collateral packages custom designed for your specific business.
Survive and thrive in today's market with a visual brand and online business
Surviving in today's market takes having a strong professional online and offline presence, business's brand identity and most importantly, an online business.
Your marketing materials make a huge impact on how the world perceives your company. You need a strong positive image for your marijuana related company.