DO THIS

Want To Make A Change
But Need To Know More?

Right Now, your current marketing materials and procedures may not be enough!

It’s important that you fully understand why having this sort of marketing strategy and plan is so important to your businesses success. Please be sure to read all of the information below that I've created for you. If you still are unsure of anything, feel free to contact me with questions. Regardless if you hire me, another provider or handle these marketing tasks yourself, just be sure it gets done.
Ok, so what exactly is this plan and why do I need it?
Start With A Barebones
Out-of-this World Marketing Strategy
First and foremost your launch should include brand consistency along with:

Reaching out to prospects on a regular basis

Social Media Campaigns

Consistent Online and Content Marketing

Video Marketing and Inbound Marketing

It is absolutely possible to substantially grow your small business
on a shoestring budget. Thanks to today’s internet and social media age,
there are now more low-cost marketing options than ever before.

No matter what you decide to do, just be sure to reevaluate your current marketing plan and be ready to make some serious changes

Marketing Tactics
To Know

Make A Commitment:
The Long Haul

If your marketing is going to eventually take hold, then you need to make a strong commitment to see it through until it sticks. Stay consistent and don’t make the mistake of giving up in the early stages.

Learn Some Patience:
This race is a marathon,
not a sprint

Building a strong brand and growing your business is a marathon, not a sprint. The marketing efforts won’t appear overnight. You need to plant your marketing seeds soon and tend to them regularly before your marketing garden blooms.

Build A Strong Brand

Your clients and customers need to have a clear picture in their minds as to who you are and how your product or service can solve their most pressing problems.

Consistency & Domination

Marketing is very much like breathing. It’s the life of your business and should be a regular part of your daily business activities. This ongoing task is very time consuming, but still must be done.

Lack the know-how or just don’t have time, then hire me.

If you want to explode your business profits, you must try and dominate part of your market. Be sure to focus and become the “go-to” person in your particular niche.

Customer-Focused:
Avoid clutter confusion content

Your primary job is to clearly identify the pains or problems that your prospects face and offer them the obvious solutions.

Identify Your Target Market : Know who your customers are

It’s crucial that you know exactly who needs your product or service. Mass marketing doesn’t work in today’s business environment. Take aim and shot for the bullseye.

Elicits Confidence and Trust :
Be Awesome

Create experiences and situations that boost the level of confidence from your prospects. At the end of the day, people buy from those whom they like and trust.
Hire a professional designer to create all marketing materials in order to build a consistent brand

Massive Visibility
 – Get Seen!

I’ve said it before, “Either you’re VISIBLE or invisible”.
Make every effort to stand out in the market. Your prospects are exposed to over 4,000 ads every single day, you need to ensure that your business is utilizing as many marketing platforms as possible.

Repetition, Repetition, Repetition... 
Wash, Rinse and Repeat!!

Research suggests that prospects need to encounter your small business between seven and twelve times before they are ready to purchase. So, put yourself in front of your target market over and over again.

Ease of Use: Smooth sailing on calm seas

Keep your brand and message clean, clear and simple. If your sales process, marketing materials or any other part of your business is too complicated, your customers will become confused. Confused customers simply don’t buy.

The WOW Factor!
Be all you can be!

Stand OUT and get noticed! The fastest way for a small business to fail is to blend in with the crowd. Avoid copying other businesses that offer the same products and services. Sure, it works for them, but why do you think it’s going to work for you?

Solid Simple Strategies,
And There You Have It

Keep in mind, if countless hours go into creating a brand, then it's
in your best interest to continue focusing on your business operations, save yourself some time and stress by utilizing Mary Janez Brand's services.

Avoid Guerrilla Marketing
It's not cheaper, just more time consuming

While they are low cost, understand that there are no cost-free marketing methods. Some of the most wasteful marketing spending has been the pursuit of “low-cost marketing.” Measuring your marketing efforts should never be based solely on cost, but instead on return.

Relationships: How do you do? How can I help you?

Create real relationships with your prospects and customers. Answer their questions, solve their problems and help them if they’re stuck. Your prospects want to know that there’s a real person in front of your small business. This is another area that social media marketing really can help.

Social media is NOT necessarily “free marketing.”

Social media marketing is effective but also takes a great deal of time - and time equals money. 

Successful social marketers work long and hard for their success.
Utilize Low-Cost
Marketing Methods 
Online Marketing, Social Media,
Video & More 

Strategy & Tactics

An effective marketing strategy includes reaching out to prospects and customers on a regular basis.

This of course requires more than your standard marketing materials. 

The marketing beast is constantly moving and requires constant attention in order to be effective.

Look Over Here!
Get noticed

Being found or helping customers find the information they need is the key to success in an era where interruption marketing techniques become less appreciated.

By enabling people to easily find what they want and cleverly matching your company brand with what they seek, using a mix of tactics, they will find your business, story and value.

Umbrella Marketing
Key to the kingdom

There is only one kind of marketing that matters: the kind that brings in new customers, provides great customer experiences, makes customers more than happy and ensures growth, innovation and so much more.

Umbrella terms such as content marketing, social media marketing, digital marketing, internet marketing, email marketing and inbound marketing are used to explain how multiple channels overlap and integrated. All of which keep customers and business goals in mind.

Terminology - Marketing Plan Definitions

Change The Way Your Business Is Marketed

SALES FUNNEL

A sales funnel is a marketing system that leads someone through a systematic process with the goal of purchasing your product or service.

The idea behind it is to turn a lead into a prospect, then a prospect into a customer, who finally becomes a repeat customer buying over and over again. Sales funnels have been around for decades, but since the introduction of a number of online marketing tools & methodologies they have become easier to scale and manage.

LEADS

A Lead is anyone who is aware of your business or someone you have decided to ‘chase’ for a sale. Leads vary greatly from one another and they can be further segregated into what’s known as ‘qualified leads’ or ‘warm leads’, these are groups of people who fit a set criteria. 
For example, if you’re selling golf products, a qualified lead is someone who plays golf rather than a casual sports fan who is not too enthusiastic about the sport.

PROSPECT

A person who has either a contacted your business or is interested in what you offer. They may have signed up to your newsletter or shown interest. Prospects are interchangeable with qualified leads.

CUSTOMER

Well we don’t need to explain what a customer is too much we hope. This group can be further separated by customers who have made a single purchase to customers who are repeat buyers.

LANDING PAGE

A landing page is a page on a website where a potential lead lands on after clicking a link from another website. These links include social media sites, Google searches or paid ads. The landing page will contain information relating to your product or service with a call to action (CTA) for the lead to enter their details for more information. Any leads who enter their details are interested in your product or service and become a prospect.

Creating a great landing page is not as easy as you may think. This part of the puzzle is where most businesses fail. A landing page needs to be slick while informing the reader immediately what the message is using carefully crafted titles and sentences. If your landing page is clumsy and not optimized, don’t expect to capture many emails.

CALL-TO-ACTION (CTA)

A call to action is a specific instruction to initiate a reaction from the audience (in this case lead) to do something. In our example this would be to give us their name and email address.

EMAIL MARKETING

A great way of turning prospects into customers. Your list is full of people who are interested in what you’re selling, create a well crafted email with a link leading them to your landing page.

COMPANY BLOG

Leverage your blog – find out your most popular blog posts and insert a relevant CTA to redirect them to your landing page. Since they are reading your blog, there’s a strong probability they will be qualified leads.

SOCIAL MEDIA

Followers who have subscribed to your social media accounts are once again interested in your business, and are strong leads who can certainly be turned into customers using the right tactics. Sites like Twitter, Pinterest, Facebook, Google+, LMT and even LinkedIn can work in the same way to generate targeted leads to your landing page.

PAY PER CLICK (PPC)

This involves creating a small advert that redirects users to your landing page when clicked. Each click is set at an agreed price and you will only be charged for when a user clicks your ad. This method can be used on websites, search engines and social media sites.

GUEST POSTING - ARTICLES

Posting an article on another website that relates closely to your business. Creating a quality guest post on an already established website can allow you to leverage their blog readers to generate leads to your landing page by leaving a small link at the bottom.

Setting up the wrong ads using poor quality pictures or not understanding your target demographic will leave you high and dry with no leads and a big hole in your pocket. Start with a small budget and test several different adds to see which paid traffic method yields the greatest results.
Advice from
Cannabis Carrie:
FOLLOWING UP ON LEADS
WITH AN AUTO-RESPONDER
A landing page combined with a well thought-out lead generating campaign can get you hundreds or thousands of leads. With so many leads it’s impractical to email each one individually several times a week, as you will spend all your time emailing and not doing much else. This is where we reveal our secret weapon… the auto-responder.

An autoresponder is a way of sending preset emails to your leads over a period of time. These emails are not sent to all your list but rather individuals who meet certain requirements. For example, people who have given you their email via your landing page can be segregated to receive preset emails. Auto-responder strategies vary depending on your goals, In the example of using it for a conversion funnel, a typical auto-responder setup may look like this:

Day 1
eMail ONE

Thanking them for showing interest in your awesome product or service.

Day 3
eMail TWO

Offering them free useful content in the way of blog articles, eBooks or other digital products.

Day 5
eMail THREE

The hard sell. Send them the sales pitch to your product or service with a link to buy at the bottom.

Day 7
eMail FOUR

If successful, you can then follow up with a ‘upsell’ that involves selling more of your products or services.
NOTE: After the campaign, if they did not make a purchase then continue by placing them on another autoresponder campaign using similar methods as above and try-try again.
This is just a basic example of how you can utilize an autoresponder to follow up on prospects and turn them into customers. Depending on your specific goal, auto-responder setups can be really advanced involving a number of steps.

There are several reliable platforms to choose when you’re looking to create a newsletter or auto-responder strategy. We personally recommend Mailchimp and Aweber for your all in one email marketing solutions.

Let us help you grow your business!

Marijuana laws are quickly changing the industry.
And bumper crops of cannabis entrepreneurs are popping up across the states rapidly changing in the industry posing a variety of challenges.

Mary Janez Brand is here to help new startups and existing cannabis companies to adapt to the ever changing ways.

Ready to get to work or just want to learn more?
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